How to Promote Your Brand on YouTube & Social Media?
You may have created a great brand using a business name generator. However, it requires lots of effort and the right strategies to be able to make that brand create its strong impression. Social media and video sharing sites can easily be claimed to be the biggest data consuming platforms that exist today. They provide endless brand promotion opportunities.
3.5 billion people are using social media sites, which is equal to 45% of the global population.
Studies show that 3 in 4 millenials watch at least 1 video in a day. Besides, 96% of consumers in the age group 18 and 34 watch videos many times a week.
Both social media and YouTube have a very strong case of promoting your brand. So how can you use these two platforms to reach out to millions or tens of millions of your target audience.
How to Promote Your Brand on YouTube?
The following 5 techniques should help you promote your brand on the largest video sharing site.
i. Optimal Use of Logo
Your business logo is an important element of your brand. It allows people to identify your brand. Make sure to include your logo in your video content wherever possible. YouTube has an InVideo feature that allows you to add your logo to the top right side of your videos. Make sure to use this feature.
When people see your logo in your videos, they will become more familiar with your brand. Gradually, more and more people will start associating your logo with your YouTube channel.
ii. Create a Guiding Video Description
It is recommended to add likes to your social media profile land fan pages within your video descriptions. You can also link your blog and other pages and generate more interest. Encourage everyone to check the description and the links for the latest news, updates, and other information.
The description can also be used for making important announcements, providing more information about the video, or sending out messages. Make sure the above-mentioned links appear in the first part of the description so that viewers will not have to click on ‘show more’ to be able to see them.
iii. Create a Branded Video Intro
YouTube allows channels to add a 3-second branded video as an intro. Make sure to create a branded intro and include the following information in it:
- Channel name
It is also recommended to create a subscriber trailer, which will introduce your channel and brand to likely subscribers. It is also recommended to mention your publishing schedule.
How to Promote Your Brand on Social Media?
Social media has the power to make a content go viral like anything. Viral marketing is an excellent strategy to give your brand exposure in front of millions or tens of millions of users in a short period of time. However, social media promotion isn’t just limited by this form of marketing. It is recommended to use the following tips to grow your brand on social networks in the longer term.
Before you plan your social media strategy, it is important to have a strong brand inventory. This includes having a logo, a brand name, a website, custom email address, and other elements that demonstrate your company’s professional image.
i. Define Your Target Audience
Social media has more users than you can imagine. And not all of them are your potential customers. Before you start promoting your brand on social networks, you should define your target audience.
Trying to get your brand in front of everyone can be too expensive and difficult. You should define your target audience on social media sites before starting planning your marketing campaigns. It will be required to identify the factors that raise the interest of your target audience and focus on those factors as part of your marketing strategy.
ii. Focus on a Single Social Media Site at a Time
Once you have identified your target audience, you should find the social media sites they are most likely to be present on. It is also important to determine the platform on which you can reach them in the most effective way.
It is not recommended to run your campaigns on all the social networks at the same time. If you do so, your campaigns will lose their focus on your target audience. Focus on one social media site at a time and use all the available marketing methods to promote your brand on it. This will also allow you to determine which site offers the best returns.
iii. Share Content Regularly
There is no way around this step if you want to promote your brand on social media. It is important to not just publish content regularly, but at the right time and at optimal frequency.
If your content is not shared at the right time, it is highly likely to get ‘drowned’ in the stream of other content on your audience’s feed. It is worth realizing that a single post shared at the right time can make a huge difference than dozens of posts shared at the wrong time. Your brand should appear at the right time and at the right place.
When building your social media strategy, it can also help to align your brand’s idea with a cause. This can help add emotions to your brand that can go a long way in building a positive brand image. So follow all these tips to promote your brand on YouTube and social media sites.