Vu takes the lead in affordable Ultra HD TVs with the launch of its new range in the India market

Brings the top models showcased at CES 2016 Vegas in association with Flipkart

Vu Technologies has taken the lead over Sony, Samsung and LG in the competitive Ultra HD 4K segment by launching models from 40” to 65” at affordable prices, thus making 4K technology accessible to SEC A and SEC B customers. The brand announces the launch of seven new smart TV models in India in association with Flipkart. With this launch, the popular television brand brings to India the products showcased this year at CES 2016 Vegas. The devices’ pricing ranges from Rs 20,000 for Play smart models (1080p Full HD TV) to Rs 37,000 for the Iconium smart models (Ultra HD 4K TVs). In addition, the four smart 4K models under the Iconium series are first TVs in India to be Netflix enabled with an in-built app and a dedicated Netflix and YouTube button on the remote to offer compelling in-house entertainment.

The famous Iconium series will see the addition of five models – 65″ 4K Smart, 55″ 4K Smart, 50″ 4K Smart, 43″ 4K smart, 40″ 4K smart – offering high definition Ultra HD, digital dBX (special sound enhancement technology by VU technologies), smart features and social media connectivity.

Furthermore, Devita Saraf, who is also the CEO for the brand in India, has taken the lead to be the brand ambassador for Vu Televisions to enable customers to interact with the brand and build trust amongst its consumers, which is integral in the Consumer Durable industry.

Following the Iconium series is the Play series, which has models like 32” smart & 48” smart with ripple-free picture as a result of the in-built ADS panel technology & Android 4.4 OS, making social connectivity and browsing a natural part of the television experience.

Vu is now an entertainment appliance brand with integrations from Netflix, Youtube, Gesture gaming(Nintendo wii like games where the controller is your smartphone) and launching Apple and other apps on its TV platform. It has witnessed CAGR of 170% with 200000 TVs sold this year and is set to double the volume to 400000 TVs by next year.

Vu owes this growth to enhancing product quality and adding more features to its customer services such as Whatsapp-based service, Smart TV hotline, expert chat and more.

The entire range is exclusively available to customers on Flipkart.

Listed below are the product details with their MRP:

SIZE/MODEL	TYPE	MRP
24″ – 24E6545	Full HD	11500
32″ – 32K160M Rev-D	HD Ready	16000
32″ – 32D6545	Full HD	20000
32″ – LED32S7545	HD SMART	21000
40″ – 40D6575	Full HD	25000
43″ – LED43D6535	Full HD	28500
48″ – 49D6545	Full HD SMART	46000
50″ – LED50K160GP	Full HD	40000
55″ – LED55K160GAU	Full HD	50000
4K ULTRA HD MODELS
40″ – LED40K16 UHD	4K Ultra HD SMART	40000
43″ – 43S6535	4K Ultra HD SMART	46000
50″ – LEDN50K310X3D	4K Ultra HD SMART	56000
55″ – LTDN55XT780XWAU3D	4K Ultra HD SMART	70000
65″ – LTDN65XT780XWAU3D	4K Ultra HD SMART	120000