ACER RE-ENTERS THE SMARTPHONE MARKET WITH SNAPDEAL
Acer India today announced a strategic tie-up with snapdeal.com, one of India’s largest online marketplaces. As part of the tie-up, Snapdeal.com will retail two internationally acclaimed smartphone models under the Acer Liquid Series – the Liquid Jade, with beautiful aesthetics, smooth touch and curved design and the Liquid E700, a sleek 5-inch smartphone with IPS screen and a slew of great features.
Announcing the launch of the smartphones in India, Allen Burnes, Vice President Smart Phones Business, Acer Group said, “At Acer we are conscious of the world getting faster and demanding more from life in everyway.Their dependence on technology is growing and so we want to make their lives simpler and enriching. Therefore, while the Liquid Jade appeals to the elegant, beauty conscious and highly social user, the Liquid E700 is more suited to the upbeat business traveller who demands to remain connected round the clock. Its ‘always on’ capability helps users to multi-task between work and entertainment. All this comes sealed with the promise of quality from the Acer brand name.”
Abhishek Passi, Vice President, Business Strategy, Snapdeal.com said, “Mobile and Tablets are one of the fastest growing segments for Snapdeal.com with customers becoming more feature and value conscious. Acer is globally known for its performance and smart computing systems, they are now entering the Indian smartphone market and we are happy to partner with them in this journey. At Snapdeal.com, we are constantly on the lookout for offering our customers great value buys and Acer smartphones are a valuable addition to our smartphone category.”
Acer Liquid Jade – Simply beautiful
The Liquid Jade smartphone targets users for whom every device or accessory carried is an expression of their style and personality. The simple yet elegant design features a curved ergonomic outline all-around, including the Gorilla® Glass 3 display.
Running on Android 4.4, the 5-inch HD screen with IPS and Zero Air Gap technologies offers a bright view, perfect for viewing those precious moments captured on the 13 MP main camera with 0.3 second focus and F1.8 aperture. The phone runs on a Quad Core processor and 2 GB of RAM, besides a large 16 GB internal memory. The ultra-compact Acer Liquid Jade measures 63 cc in volume and measures just 7.5 mm at its thickest edges. The cleverly designed Dual SIM tray converts one slot to an expansion slot for MicroSD™ card.
Acer Liquid E700 – The power of more
Featuring an extremely long battery life, triple SIM capability and Zero Air Gap screen, the Liquid E700 is the perfect companion for users needing a device that provides uninterrupted connectivity, entertainment and communication on-the-go. Equipped with a 3500 mAh battery the E700 is equipped to provide nonstop connectivity and entertainment with up to 24 hours of talk time, 60 hours of standby time, 12 hours of video viewing and 100 hours of music playback, allowing users to live their daily lives without interruption. Its crafted and streamlined curved form factor with light 155 g weight is designed to sit comfortable in your hands, minimizing the discomfort that may arise from long periods of holding the device.
Video playback, gaming and web browsing on the Liquid E700 are remarkably brilliant and vivid from wide viewing angles thanks to its IPS screen. The viewing experience is further heightened with Zero Air Gap technology, which reduces light reflection, bringing higher contrast and delivering brighter, crisper images, as well as better readability under sunlight.
The E700 has triple SIM capabilities, which does away with the need for carrying around multiple phones, and quad-band connectivity, ideal for busy business and avid leisure travelers. It also comes with Android 4.4 (KitKat), a quad-core processor, 2GB RAM and 16 GB of internal storage and a MicroSD™ card slot for expandable storage.