Micromax’s subbrand YU surprises with Yureka on RS 8999

Micromax YU Yukreka
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YU, the new online brand from Micromax Informatics, the largest Indian mobile brand, today announced the launch of its first and the much awaited device YUREKA, through an exclusive partnership with Cyanogen Inc. YUREKA is the first device from YU to be launched with Cyanogen OS and get exclusive OTA firmware updates and support in India. Cyanogen OS, built on Android™, is known for delivering a number of rich software advancements that optimize performance, customization, security, and privacy features on mobile devices.

With YUREKA, YU imparts power to the consumers to redefine the mobile space in the country by simply giving the control in a user’s hand; to create their own world, make their device look the way they want to; a cooler world, a world dashed in their identity.

Micromax YU Yukreka

Micromax Yureka

YU will usher a new era of android development in India, as it will allow users to root their devices, without voiding the warranty. This will allow users to run endless customization on their device and offer an enhanced product experience, presently not being supported by any other brand in the country. For the android community in India, this would mean an opportunity to unleash the full potential of the device, while working closely with the brand and Cyanogen.

To create a robust developer ecosystem, YU has already started engaging and connecting with the Indian Developers Community, through its forum at ‘forums.yuplaygod.com’; an exclusive platform for the developers to ideate, discuss and nurture ideas. Unveiling the new brand, Rahul Sharma said, “The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We will work directly with developers’ community and brands to build services right on the OS layer and offer a differentiated consumer experience. We are creating a global platform for Indian app developers to rise at the world stage. For YU, services will be the core focus which would be ably supported by hardware partners like Qualcomm to offer a seamless and customised experience through our devices and services. We are together committed to challenge the limits of possibility and create a new world.”

“We’re thrilled to bring to India our vision of the next generation mobile experience,” said Kirt McMaster, CEO of Cyanogen. “India is the fastest growing smartphone market and we are excited to partner with YU, a brand with a deep understanding of Indian consumers. We will deliver a groundbreaking software experience in the form of intuitive, powerful and highly customized devices, beginning with YUREKA.”

Amit Agarwal, Country Manager and VP, Amazon India said, “We are very excited to partner with YU and offer our customers across India an exclusive, easy & convenient access to the revolutionary YUREKA. This builds into to our vision of offering customers in India a unique and wide selection of products on our platform and delighting them each time they shop with us.”

All the software features are backed by strong hardware capabilities as well. YUREKA offers cutting edge smartphone capabilities enabled by the Snapdragon 615 processor with integrated 4G LTE Cat4 modem and 64-bit multi-core CPU is designed to provide high speed connectivity, as well as offering an optimal balance of high performance and power efficiency so you can enjoy faster download speeds and get more done in less time with battery power to spare. YUREKA offers consumers a 5.5 inch HD IPS display and 2 GB DDR3 RAM, which allows for flawless multitasking experiences and efficiency, a Qualcomm® Adreno™ 405 GPU that is designed to enable an incredible amount of visual detail in 3D imagery, enabling smooth frame rates and full HD video with H.265 HEVC support. Qualcomm Adreno is a product of Qualcomm Technologies, Inc. .

YUREKA will be exclusively available on Amazon.in and registrations will begin on 19th December from 2pm onwards

(Qualcomm, Snapdragon and Adreno are trademarks of Qualcomm Incorporated, registered in the United States and other countries. All Qualcomm Incorporated trademarks are used with permission.)

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