ASUS presents its latest Zenfone C – ZC451CG

Asus Zenfone C

India amongst the 1st wave countries to witness the launch of Zenfone C

ASUS India launched the Zenfone series, the smartphone mastering technological innovation and design perfection in July 2014 and Asus have received a thunderous response from the market.

“Redefining the Smartphone experience for consumers at affordable price points is the new ZenFone C. It incorporates the strategic features of the range like a sublime interface and seamless functionality that has already captured a sizeable portion of the tech-savvy market. Combining finely crafted design with ace performance; this is a pocket friendly device that makes for an incredible customer experience,” said Peter Chang, Regional Head, South Asia & Country Manager, System Business Group, Asus India of the launch.

The company has also been engaging with fans across cities by hosting #ZenMeetUp to celebrate the support received from the fans. The series has received an overall substantial response online and offline which is persistent till date.

Asus Zenfone C

Asus Zenfone C

Quad-thread power: High-speed processor and ultra-responsive display

Asus ZenFone C’s 1.2GHz Intel CloverTrail processor is a multi-core powerhouse with quad-thread Hyper-Threading Technology. Supported by 1GB of fast RAM, ZenFone C’s 854 x 480-pixel (FWVGA) display responds to touch in a mere 70ms, even when multitasking — so the user is never kept waiting. High-quality LED-backlight technology ensures that everything on the display is bright and clear, with vivid color reproduction. The screen’s 4.5-inch diagonal keeps ZenFone C practically compact, along with an ergonomic design that tapers to just 6.2mm at the thinnest edge.

PixelMaster camera: See what others can’t see

ZenFone C is equipped for superb everyday photography and fun selfies, with two built-in cameras. The main PixelMaster camera has a 5MP, f/2.0 lens to capture stunning photos. PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for a flash — something not previously possible with a 5MP camera.

The ZenFone C’s PixelMaster main camera also has Backlight (HDR) mode to let users capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits. By using pixel-enhancing technology to increase contrast by up to 400%, Backlight (HDR) mode ensures that foreground subjects stand out clearly and are free of shadows.

ZenFone C’s ZenUI Camera app also includes loads of powerful features to help users capture the very best photographs and selfies, including Time Rewind that snaps even before the shutter button is pressed and Depth of Field to create stunning miniature-world effects.

Large battery: Extreme stamina that just keeps going

ZenFone C has a high-capacity battery that offers seriously-extended use. The 2100mAh cell has sufficient juice to power ZenFone C for up to 29.8 hours of 3G talk time and up to 260 hours of standby — or over 10 days of service between charges.

This powerful lithium-ion battery is also easily removed, enabling ZenFone C users to pack as much backup power as they need.


SonicMaster audio: Exclusive technology for high-quality mobile sound

ZenFone C benefits from ASUS-exclusive SonicMaster technology for exceptional mobile-audio experiences. An ingenuous amplifier design enables ZenFone C to deliver an output voltage that’s up to 25% greater than competing smartphones. The included ASUS AudioWizard app with ICEpower technology helps the users to shape the sound for every environment and situation. The result is rich, powerful and dynamic audio output that delivers louder, distortion-free sound for both work and play, from speakerphone calls and voiced map directions to music and movies.

The phone is available in three different colours of red, white and black.



Model Name

ASUS Zenfone C – ZC451CG


Black/ White/ Red


4.5″ 480 x 854 FWVGA TN Panel


Intel CloverTrail + 1.2 GHz (Z2520)




8GB EMMC (Up to 64GB Micro SD Support)


802.11 b/g/n, WiFi Direct


BT 4.0


Front: 0.3M
Rear: 5M with Auto Focus + Flash


Android KitKat 4.4


2100 mAh


1 Year India


G-sensor/ Proximity/ Light Sensor



I/O Port

Micro SIM/ Micro SD/ Micro USB

Accessories in Gift Box

Standard USB Cable, Adaptor, User Manual, Warranty Card

Other Features

Dual SIM, Dual Standby

ASUS Exclusive Zen UI

PixelMaster Technology

Availability and Pricing:

The Zenfone C – ZC451CG comes at an affordable price of Rs. 5,999/- and will be available on Flipkart and ASUS Exclusive Stores.